[ Brand Launching ]
Their Needs
1. Military Environment
Frequent Battle Drill ⇒ Easily Exposed to Harsh Environment ⇒
Get Worried about their SKIN ⇒ NEED FOR SIMPLE SKIN CARE
2. Will for Self Development
Sufficient spare time ⇒ Opportunity for Self Development ⇒
Improving their appearance ⇒ NEED FOR HEALTHY BODY CARE
Marketing Goal :
Increasing Nexen Heroes’ fans
(Community fans & National fans)
By Effective Marketing Strategy
Omokgyo Station Mok-dong Stadium Station
Redesigning Station & Stadium
Running a Shuttle Bus
Public Advertisement Related to Community Transportation
- subway(line 5, 9) or bus
- like 두산 in line 1,2,3,4
American-owned law firm
Entertainment, M&A, Finance, Overseas investment
2012 August, Open new branch in Korea
Goal
1) Positioning as American law firm that understand Korea well and help Korean company for business in America.
2) Imprint “Sheppard Mullin” in potential customer and raise brand awareness
Objective -> Be familiar law firm
Situation Analysis
TGI introduction
First open in 1992, celebrated the 20th anniversary of the family restaurant
The first foreign brand that adopt family restaurant management technique
It made a boom in the foodservice industry with differentiated service,
WOM(word of mouth) and so on.
They lead the foodservice industry without any advertising campaign
as a Market developer
Why portal sites offer Webtoon service
even though it has no substantial direct profit???
Analyze the Webtoon industry
from the marketing perspective.
Competitive factors
- Free price
- Easy accessibility
Technological factors
- Advancement of internet & Illegal downloads
- Wide spread of smartphones
Company resources and goals
- Resource – Authors hired by webtoo
1. Introduction
Purpose of this report is to analyze the marketing strategy of Webtoons from the portal site’s point of view through the process of Marketing Analysis, S-T-P Analysis, and Marketing Mix. More specifically, we focused our analysis on Webtoons that are viewed from the consumer’s smartphones. Webtoon was chosen for our topic for entertainment industry in Korea because our group
Ⅰ. 서론
IP는“콘텐츠를 기반으로 다양한 장르 확장과 부가사업을 가능하게 하는 일련의 관련 지식재산권 묶음”이라고 한국콘텐츠 진흥원은 밝히고 있다. “지적재산권은 인간의 지적활동의 성과로 얻어진 정신적, 무형적 재화에 대한 소유권에 유사한 재산권을 지칭하는 것”으로 이는 해당 IP를
1주차. 문화콘텐츠 스토리텔링의 정체와 범주
강좌에 나오는 영화, 애니메이션 등의 텍스트들은 전체를 다 볼 필요는 없지만 설명된 내용과 관련된 것들은 꼭 짚
어보고, 교안에 나오지 않더라도 최근 화제가 된 텍스트들과의 연관성도 생각해보기 바랍니다. 학습 목표
1. 콘텐츠와 스토리텔링의 상관
1.) KAKAO is Korea software developing company and established from 2010 by Kim Bum Soo(Unknown, 2006). (Unknown, 2006)KAKAO connects everything. "New connect makes the better world" is main management idea. KAKAO was started messenger application since March, 2010. Recently, Korea’s mostly use (JANG, 2016)KAKAO TALK service 90% and 5 billion people download since May 2014. (Unknown, 2006